YouTube is a platform with an intergenerational audience that spans Gen Z to Baby Boomers. There are dedicated audiences that seek out specific content on YouTube and there are many people who use YouTube more than they watch television or streaming services.
For the purposes of this toolkit, we are using terminology that defines audiences with the following demographic terminology: Baby Boomers, Gen X, Gen Y and Gen Z. However, understanding the broad trend of a generation’s approach to a platform is useful to understand the audiences you are most likely to find there. When looking at audience engagement by generation it is important to keep in mind it is not definitive of everyone’s behaviour. You will find more detail on this within the platform finder.
YOUTUBE ARCHIVE SERIES
SF MOMA – How Should Museums Use Their YouTube Channels?Īmerican Association for State and Local History – 16 Tips for Creating a Small Museum YouTube Series AudienceĪcross the Digital Engagement Toolkit, we are looking at who engages with a particular platform by generation. If you are familiar with the platform but are interested in learning more before approaching storytelling on the platform, then these guides looking at YouTube from a museum’s perspective may be helpful: YouTube’s Creator Academy – Creator Basics If you are using YouTube for the first time consider reading the following guides for beginners: Many people use YouTube to find specific content and it will be in creating interesting and specialised video content that you will find your audience. With such a large audience base there is no doubt that archives can find their place amongst the catalogue of content available on the platform. YouTube is both a platform for video and a community builder that allows likes, comments, and subscribers and it is also possible to monetise your video content should you wish. YouTube is the home of video content on the web and what started out as a place for people to upload their home videos has become a social platform that sparked new forms of video content, celebrity and business models.
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